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Home service marketing

Marketing that keeps your schedule full.

When a pipe bursts or the AC dies, homeowners grab their phone and call the first business they trust. We make sure that’s you, with websites, Google Ads, Local Services Ads and Map Pack rankings built for trades.

Trades we work with

If you fix it, install it or clean it, we can help.

Plumbing

Emergency call-outs, drains, geysers / water heaters and installs.

HVAC

AC repair, heating, installs and maintenance plans.

Roofing

Repairs, replacements, storm damage and inspections.

Electrical

Fault finding, rewiring, panels and EV chargers.

Landscaping

Lawn care, garden design, irrigation and maintenance.

Cleaning

Residential, commercial, carpet and end-of-lease cleans.

Pest Control

Inspections, treatments and recurring service plans.

Other Trades

Garage doors, painters, pool services, handymen and more.

How homeowners hire

They don’t browse. They search, call and book.

Home service customers decide fast, often in minutes. If you’re not at the top of Google, easy to call and obviously trustworthy, the job goes to someone else.

Win the Map Pack

Most local “near me” calls come from the top three Google Maps results. We get you there.

Look like the safe choice

Reviews, licences, guarantees and real photos front and centre, so customers trust you instantly.

One tap to call

Sticky call buttons and short quote forms built for people standing in a flooded kitchen.

What we do for trades

A lead machine built for home services.

Websites built for calls

Fast, mobile-first sites with click-to-call on every screen and a page for every service you offer.

Local Services Ads

Get to the very top of Google with a Google Guaranteed badge (where available), and pay per lead, not per click.

Google Ads

Target high-intent searches like “emergency plumber near me”, with tight budgets and negative keywords that cut waste.

Google Business Profile

Optimized categories, services, photos, posts and a steady flow of reviews to climb the Map Pack.

Service-area SEO

Dedicated pages for every service and suburb you cover, so you rank where your customers are.

Call & lead tracking

Know which calls came from Google Ads, LSA, Maps or SEO, and what each booked job really cost.

verm-x.co.za

Featured project

Verm-X Pest Control

Homeowners with a pest problem want help fast. We built Verm-X a site that gets straight to the point: a clear headline, prominent call and contact buttons, WhatsApp chat and trust signals like reviews and certifications above the fold.

Client feedback

Service business owners, talking results.

Placeholder testimonials

Rated 5 out of 5

“Within a couple of months our phone was ringing more than it ever had. The new site looks miles better than our competitors’ and we finally know where our leads come from.”

[Client Name]

[Business Name] · Plumbing

Rated 5 out of 5

“Professional, quick to respond and they actually explain what they’re doing. Our Google Business Profile went from invisible to bringing in bookings every week.”

[Client Name]

[Business Name] · Physiotherapy

Rated 5 out of 5

“We’d been burned by agencies before. Marketing Bru gave us a better website and clearer reporting for a fraction of what we were quoted locally.”

[Client Name]

[Business Name] · Roofing

FAQ

Frequently asked questions

Do you work with my trade?

If you’re a home service business that relies on calls, quotes and bookings, almost certainly. Plumbing, HVAC, roofing, electrical, landscaping, cleaning, pest control, garage doors, painting, pool services and more.

Are Local Services Ads available for my business?

LSA is available for many home service categories in a growing number of countries, but availability depends on your trade and location. We’ll check for you as part of the free audit.

Can you help me get more Google reviews?

Yes. Review growth is part of our Google Business Profile optimization. We’ll set up a simple process to ask happy customers for reviews and make it easy for them to leave one.

I only serve one town. Is this worth it?

Absolutely. Local businesses often see the fastest wins, because ranking in one area is very achievable with the right website, GBP and service-area pages.

Do you work with businesses outside South Africa?

Yes. We’re based in South Africa and work with home service businesses worldwide. Everything is handled remotely by email, WhatsApp and video call.

Free website & marketing audit

Find out what your website is costing you in missed calls.

We’ll review your website, Google presence and competitors, then show you exactly what to fix to get more calls and leads. No obligation, no hard sell.